Russian E-Commerce showed dynamic growth in 2020

The growth in russian ecommerce remains undiminished. In 2020, the industry was again able to show high growth rates, with some categories of products performing particularly well.
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According to the research by the leading analytical companies, the Russian e-commerce market showed dynamic growth last year. Thus, Data Insight estimated the volume of the e-commerce market at 2.7 trillion rubles ($ 37.5). The year-on-year growth was 58% (in monetary terms). The number of orders increased by 78%. 

According to RBC.Research, the growth of the turnover of the Russian market was 55%, and the turnover of the product segment – 2.9 trillion rubles ($ 40.6 billion). 

The number of online customers increased by 19.2% from 23.9 million to 28.5 million people exceeding the growth rate of 2019.

According to the National Research University Higher School of Economics, in value terms, the domesticme-commerce market in Russia grew by more than 50% and amounted to 2.6 trillion rubles ($36.1 billion). The Russian e-commerce market, according to Data Insight estimates, will grow by 39% YOY (in monetary terms). According to forecasts, by 2022 the market volume will be about 5.2 trillion rubles ($70.9 billion). 

The growth of the number of online purchases will be stimulated by positive experience during the pandemic, preservation of a hybrid mode of work (partial online), introduction to online purchases of customers aged over 50 and the uniqueness of the assortment in online stores.